Today’s post reviews research on the importance of sign repair and maintenance, then explains how to tell it’s time to call in a professional. Read on to learn more, or call (410)-877-6011 to speak directly with a sign repair and maintenance specialist in Baltimore, MD.
Just as nobody’s thrilled to pay property taxes and utility bills, nobody gets excited to pay sign repair and maintenance fees, but they’re equally essential to keep your business up and running.
And this isn’t marketing hyperbole—the importance of sign repair and maintenance is borne out by countless peer-reviewed studies. For example, according to a recent report by the Interdisciplinary Journal of Signage and Wayfinding, well over 1-in-3 (41.5%) of consumers use signage as the basis for quality assumptions about your business, and more than 8-in-10 (85.7%) agree that signage conveys the brand’s personality or character (Kellaris & Machleit, 2016). So unless you want a brand image based on crumbling facades, peeling paint, faded colors, and burnt-out bulbs, you’ll want to invest in sign upkeep.
Fortunately, unlike property tax and utility bills, sign repair and maintenance is extremely affordable—some will only cost you a bit of elbow grease—and it can directly boost your bottom line.
Most day-to-day sign repair and maintenance is DIY-friendly, and it won’t cost you a penny. However, if you spot any of the following signs of sign degradation, you should call in a professional:
If your sign needs a little T.L.C, just call BSG!
We are a leading provider of sign repair and maintenance services throughout Baltimore and all of the surrounding areas, including the communities of Rosedale, Towson, South Gate, and beyond, with a perfect 5-star Google rating and more than 25 years of experience to leverage against your needs.
Book a free sign repair and maintenance consultation and experience our 5-star service for yourself!
We work with all sign types at all heights; we offer precise color-matching with our i1 Spectrophotometer & Profiling software; and we maintain an extensive inventory of specialty sign parts and lighting options to ensure speedy service on any project.
Whether you need to color-match car wraps or fix faulty lighted signs, we do it all at BSG!
To book a free consultation and get a quote on sign repair and maintenance in Baltimore, MD, you can:
Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).
Erick Satchell II
Sam Palm (Palmtree)
Irvin and Deborah Herling