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Visibility, Versatility, And Value: Unlock The ‘Three Vs’ With Trailer Wrap Advertising

Sep 18,2020

Visibility, Versatility, And Value: Unlock The 'Three Vs' With Trailer Wrap Advertising

Today’s post highlights the “three Vs”—visibility, versatility, and value—that make trailer wrap advertising so popular for businesses big-and-small in Baltimore, Maryland. Call 410-877-6011 for a free quote.

How Trailer Wrap Advertising Provides Unparalleled Brand Visibility?

A recent study by 3M revealed the unparalleled reach of trailer wrap advertising. According to their research, even a single intra-city truck with trailer wrap advertising can generate up to 16-million impressions in one year.

Moreover, researchers found that:

  • 97% of survey respondents recalled seeing trailer wrap advertising within the study period
  • 98% of survey respondents agree that trailer wrap advertising created a positive image for the advertiser
  • 96% of survey respondents thought trailer wrap advertising was more effective than billboards

These findings are not uncommon in trailer wrap advertising literature. For example:

  • ARD Ventures found that individual trailer wrap advertising generates between 30,000 to 70,000 daily vehicular impressions
  • Perception Research found that vehicle advertising generated as much as 2.5 times more attention than static billboard advertisements
  • RYP & Becker Group research shows that outdoor mobile billboards (i.e. trailer wrap advertising) has a 97% recall rate

If you’re looking for ways to increase your brand’s reach in Baltimore, Maryland, you’ll be hard pressed to find anything better than trailer wrap advertising.

Trailer Wrap Advertising Is Incredibly Versatile

At Baltimore Signs & Graphics, we carry a huge range of vehicular advertising options you can mix, match, and customize to create the ultimate trailer wrap advertising system for any business.

Our catalog of trailer wrap advertising products includes:

To view our complete trailer wrap advertising catalog, and get access to the collective inventory of more than 330+ partners around the country, call 410-877-6011 or book online via the Baltimore Signs & Graphics website.

Whatever you choose, your trailer wrap advertising is completely customizable. Work from our selection of proven templates, upload your vector artwork for flawless reproductions, or collaborate with our in-house design team to create something from scratch.

Trailer Wrap Advertising Offers Unbeatable Marketing Value

When compared to other traditional media assets in a three-month 3M study in San Francisco, trailer wrap advertising was the clear winner. The total cost to generate 1000 impressions with trailer wrap advertising was estimated at around $0.48—about 50 times less than television commercials, 44 times less than magazine ads, and 7 times less than traditional outdoor signage.

If you’re an executive trying to get more out of your brand’s marketing budget, there’s no better option for fleet branding. But trailer wrap advertising is equally effective for single-vehicle small businesses trying to make a splash in their communities without breaking the bank.

Free Quote On Custom Trailer Wrap Advertising In Baltimore, MD

Baltimore Signs & Graphics is a leading provider of custom trailer wrap advertising for businesses throughout Baltimore and the surrounding areas.

Call 410-877-6011 or visit the Baltimore Signs and Graphics website to book a consultation and get a free quote today. .

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