Today’s post looks at 3 seminal studies highlighting the value of vinyl wrap advertising for brands in Baltimore, Maryland. Read on to review their key findings or call 410-877-6011 for a free quote.
A 2013 report in the International Journal of Scientific & Engineering Research, titled “A Study on Impact of Wrap Advertising,” highlighted several reasons to use vinyl wrap advertising, including:
Research supporting the impression-generating power of vehicle wraps spans decades.
A 2003 report by ARD Ventures found that individual vinyl wrap advertising “generates between 30,000–70,000 daily vehicular impressions.” Their study found that highway driving equated to roughly 1311 impressions per hour; city/coast line driving generated 2070 impressions per hour; residential driving generated 1656 impressions per hour; and parking generated 414 impressions per hour.
This 17-year old report foreshadowed more recent findings from 3M, which suggest that a single intra-city truck with graphics can generate up to 16-million impressions each year–that’s about 44,000 every day.
Research by the American Trucking Association shows that vinyl wrap advertising does two things: 1. influences brand choice among those ready to buy, and 2. builds brand awareness among consumers who are not ready to buy.
“The Visual Impact of Trucks in Traffic” report further showed:
Whether you need a small and simple graphic or a full vinyl wrap with a complex custom design, Baltimore Signs and Graphics can help. We offer an extensive vinyl wrap catalog, complete custom design services, and full installation support
Call 410-877-6011 or visit the Baltimore Signs and Graphics website to book your free vinyl wrap consultation and get a quote today!
Sam Palm (Palmtree)
Irvin and Deborah Herling