Today’s post reviews research on the brand-boosting effects of custom office signs. Read on to learn how to convey brand quality and inclusivity with our custom office signs in Baltimore, Maryland!
Everybody wants their brand to be trusted and recognized as a reputable provider of goods or services.
Research has shown that brand reputation directly impacts sales rates and organizational success, which is why it’s become a core element of corporate policy. But a 2015 study published by the Journal of Small Business Management reinforced how brand reputation matters for small to medium-sized enterprises (SMEs) too.
Yet while your Maryland brand might be entirely trustworthy, the average consumer has few ways of knowing it. Sure, if your company is all it’s cracked up to be, they’ll find out eventually, through word-of-mouth, online reviews, or trying your offerings for themselves. But that doesn’t help you now, the moment the consumer first learns about your Maryland brand.
How do you impress brand quality upon the viewer from the very first impression? For white-collar companies, one effective approach is to invest in quality custom office signs.
It may sound dubious, but this claim is backed by research. The BrandSpark / Better Homes and Gardens American Shopper Study found that over a third of American consumers (34.5%) regularly made assumptions about brand quality “on the basis of clear and attractive signage.”
What do your office signs say about your business? Are they fresh, exciting, dynamic, and modern? Or are they boring, dated, and uninspiring?
Is your brand inclusive? You may think so, but not without Americans with Disabilities Act (ADA) office signs in place.
The ADA legislation was written back in the 1990s to protect the rights of Americans with disabilities by ensuring all businesses displayed signage to make their buildings, products, and services accessible to all persons.
All Maryland offices need ADA signage in. Only the following sign types are exempt, according to Chapter 2, Section 216 – Signs of the 2010 ADA Standards for Accessible Design:
Failing to meet your ADA office sign requirements could expose your company to serious fines and tarnish your brand reputation.
Whether you’re trying to convey quality or inclusivity to Maryland viewers, custom office signs are a great way to tell your brand’s story.
Baltimore Signs and Graphics offers a huge range of custom office sign types, including:
All office signs are 100% customizable and ADA-compliant as requested.
Give us a call and let’s talk about what’s possible for your custom office sign design!
Call 410-877-6011 or visit the Baltimore Signs and Graphics website to book your free custom office sign consultation and get a quote today!
Erick Satchell II
Sam Palm (Palmtree)
Irvin and Deborah Herling