Today’s post reviews key findings from the American Shopper Study on the economic value of custom outdoor signs for businesses in Baltimore, Maryland. Call 410-877-6011 for a custom outdoor sign quote.
The BrandSpark / Better Homes and Gardens American Shopper Study included several survey items regarding the economic value of signage to businesses and consumers, including:
The sample for this survey included 100,218 North American households, stratified by gender, age, and Census region, then weighted to conform to US MRI principal shopper data.
What follows is a brief review of the study’s key findings about the power of custom outdoor signs.
Across genders, age groups, and regions, nearly a third (29%) of all American consumers indicated that they had been drawn into unfamiliar stores based on the quality of the brand’s custom outdoor signs.
Interestingly, the 18-24 year old demographic was even more prone to this effect, with over 50% of respondents from this subgroup entering stores based on custom outdoor sign quality. Thus, if your business sells primarily to this coveted demographic, it’s definitely worth investing in quality custom outdoor signs.
If you had to choose between two similar restaurants you knew nothing about, one with modern channel lettering and the other with the name scrawled on a piece of cardboard, which would you pick?
Probably the former, not the latter–and you’re not alone.
Over a third of American consumers (34.5%) indicated that they regularly made assumptions about brand quality “on the basis of clear and attractive signage.”
It’s often said that you only get one chance to make a first impression, so why not put your best foot forward with premium custom outdoor signs?
The survey also explored the prevalence of “visual acuity issues,” which refers to instances where consumers failed to find businesses because they could not spot custom outdoor signs. According to the research, it’s a major problem, as nearly half (49.7%) of American consumers report frequent “visual acuity issues.” Just imagine how many sales this disrupts each year!
The best way to help these consumers locate your business is by installing custom outdoor signs in prominent locations. Baltimore Signs and Graphics offers a huge catalog of custom outdoor sign styles, all of which can be personalized for maximum visual impact. Additionally, we provide full installation support to help you optimize your sign’s display angle, height, and setback.
Call 410-877-6011 or visit the Baltimore Signs and Graphics website to book your free custom outdoor sign consultation and get a quote today!
Erick Satchell II
Sam Palm (Palmtree)
Irvin and Deborah Herling