Today’s post reviews key findings from multiple reports by the Sign Research Foundation and the Interdisciplinary Journal of Signage and Wayfinding in order to highlight the manifold ways custom sign businesses help Baltimore brands make more money.

Read on or call 410-877-6011 to speak directly with a leading custom sign business in Baltimore, MD.

The Manifold Value Of Custom Signs For Retail Businesses In Baltimore, MD

These are just a few of the proven benefits custom sign businesses unlock for Baltimore brands:

• Custom business signs directly linked to sales spikes. In a Sign Research Foundation report titled “The Economic Value of On-Premise Signage,” researchers concluded that custom retail signs had a positive impact on sales, total number of transactions, and profits, with roughly 60% of businesses reporting increases averaging about 10%.
• Custom business signs foster better first impressions of your brand. In a 2014 report titled “Signage as Marketing Communication,” Karen Machleit reported that retail signs “serve as inferential cues and basis for thin-slice judgements.” In other words, consumers use your signs to form their first impressions of your brand—and if you’re using forgettable stock signage, chances are your brand isn’t making much of an impression at all!
• Custom business signs create consumer confidence during COVID-19. In a new study published by the Interdisciplinary Journal of Signage and Wayfinding, professor Joanne McNeish (2020) highlighted how shoddy homemade paper signs used during the early stages of COVID-19 created cognitive stress among consumers, conveying “emotions of uncertainty and unknowing” that reflected negatively on brands. In contrast, professional custom COVID-19 signs created a sense of “certainty and knowing,” suggesting that it was “business as usual” again, and thereby creating customer confidence that led to statistically significant sales boosts.

  If you want to put consumers’ minds at ease during this time of uncertainty, custom sign businesses can help—and at Baltimore Signs and Graphics, we can work with almost any budget.

Find The Best Custom Sign Businesses In Baltimore, Maryland

Baltimore Signs and Graphics is one of Maryland’s premier custom sign businesses. But don’t take our word for it—check out our online custom sign gallery, read any of our 5-star Google Business Reviews, or see our customer service in action on our Facebook page.

We proudly serve clients throughout Baltimore and all of the surrounding communities, including:

• South Gate
• Mays Chapel
• Overlea
• Brooklyn Park
• Kingsville
• Lochearn, and beyond

Whether you need custom sign design, manufacturing, installation, or repair, you’ll find it all at our Baltimore sign shop. And no matter what service you choose, we guarantee:

• Full compliance with Baltimore’s Code of Ordinances and ADA guidelines as required
• High-quality sign materials and installation equipment
• Speedy turnaround time
• Attention custom care
• Eye-catching designs
• Competitive pricing
• Unparalleled selection

Call 410-877-6011 or visit the Baltimore Signs and Graphics website to start a free consultation and get a same-day quote on any custom sign order.