Illuminated storefront signs are quickly becoming the new normal for Baltimore businesses, but are they right for you? That’s what today’s post is all about.
Read on to learn 4 reasons to consider making the switch in 2023, or call (410)-877-6011 to speak directly with a local sign specialist in Baltimore, MD.
Putting your brand name up in lights isn’t just aesthetically pleasing; it can also help your store stand out in crowded signscapes and engage audiences from farther away, whether you do business during the day or at night.
In one study by the Interdisciplinary Journal of Signage and Wayfinding, researchers noted that sign recognition distances “tend to increase as sign luminance increases” (Bullough, 2017).
In fact, the visibility-boosting impact of illumination was so pronounced that it helped smaller signs compete with their larger competition, as illuminated messages in 6-point fonts were found to be equally legible as unlit messages written in 12-point font (Bullough, 2017).
Accordingly, whether you’re looking to expand your local reach or help smaller storefront signs compete with the big dogs, illumination is the answer!
If you thought about running illuminated storefront signs in the past, but decided against it due to their higher operating costs, it’s time to reconsider.
In what is being touted as “potentially one of the fastest technology shifts in human history,” Baltimore business owners are making the switch to LEDs for their illuminated storefront signs en masse, leaving the inefficiencies and expenses of other lighting options behind for good (Kooroshu et al., 2016).
Thanks to the advances of LED technology, modern illuminated storefront signs are:
Together, these factors make LED storefront signs one of the most cost-effective illuminated advertising options on the market. And according to Goldman Sachs Global Investment Research, they’re only getting more affordable:
LED storefront signs were already the cheapest lighting technology in 2014, and operating expenses dropped by an additional 38% in 2020.
Even if you only run your storefront signs from 9-to-5, these savings can really add up, and when you buy from a one-stop shop like ours, you’ll save even more on your sign project.
Consumers frequently make value judgments about businesses based on the look of their signage, so quality counts!
Accordingly, to help Baltimore businesses make the best possible impression and cultivate big-brand authority, we’ve curated a careful selection of illuminated storefront signs that scream quality. No matter what you choose from our catalog, you’re guaranteed high-end materials, impressive lighting, flawless installation, and expert tooling and design.
And because our illuminated storefront signs are as energy-efficient as they are impressive, you can run them 24/7 and build an authoritative brand image around-the-clock, without having to pay outrageous operating costs.
Ordering illuminated storefront signs online can be daunting, as the onus is on you to take care of:
You may also need to pay a substantial fee for the delivery, and you won’t see the finished product until it’s shipped to you.
Fortunately, there’s a better way. When you work with our one-stop shop in Baltimore, MD, you get:
We’ve helped hundreds of local businesses simplify their orders and shine bright with high-quality illuminated storefront signs, and we can do the same for you!
To learn more and get a free quote from our illuminated storefront sign specialists, you can:
Bullough, J. (2017). Factors affecting sign visibility, conspicuity, and legibility: Review and annotated bibliography. Interdisciplinary Journal of Signage and Wayfinding, 1(2), 2-25.
Kooroshu, J, Lee, B., Chow, F., Burgstaller, S., Schirmacher, J., Costa, D., Lapides, M., & Gandolfi, A., (2016). The low carbon economy. Goldman Sachs Global Investment Research.
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