Looking for commercial sign recommendations? You’ve come to the right place!
Drawing from sign studies and over 25 years of collective sales, marketing, and sign expertise, today’s post spotlights 3 proven commercial sign options that can help your business drive sales, get seen, and gain a competitive edge.
Read on to learn more, or call (410)-877-6011 to speak directly with a commercial sign specialist near you.
1. Cabinet signs. Sign studies show that “sign recognition distances tend to increase as sign luminance increases,” and internally-illuminated channel letters exhibit 40-60% more nighttime visibility over externally-illuminated alternatives (Bullough, 2017).
With that in mind, if your business needs help getting spotted at night or standing out in a crowded signscape, cabinet signs are a great commercial sign solution, allowing owners to elevate, supersize, and illuminate their marketing message for all to see.
2. Channel letter signs. According to research by Frontiers in Psychology, nonstandard signs are “better at breaking through the advertising clutter in a competitive media marketplace,” and channel letter signs make it easy to create a one-of-a-kind display (Zhou et al., 2018, p. 471).
Not only are channel letter signs fully customizable, coming in a wide range of colors, fonts, shapes, mounting styles, and illumination options; but they are also three-dimensional, so they stand out from the 2D competition, both literally and figuratively, even when unlit.
Channel letter signs can include any logo or graphics you dream up, helping you catch eyes and convey your offerings at-a-glance.
Depending on the lighting style you choose, you can either reap the benefits of internal illumination discussed earlier, or create a unique haloed lighting effects that casts your logo and brand name in a striking silhouette, like this:
Ask our experts about combining halo and front-lit effects to get the best of both worlds with your commercial sign display!
Moreover, because they are one of the most popular commercial sign types used by franchises and big businesses, channel letter signs give even brand-new businesses a baked-in sense of authority and respectability, so matter what style you choose.
3. Pylon signs. The busier the area around your sign, the harder it is for consumers to see—that’s what researchers Hong & Isaac (2021) concluded in a recent study for the Interdisciplinary Journal of Signage and Wayfinding.
If you want to break free from the visual clutter, pylon signs can move your marketing message up and away from competing sights and signs, while also allowing you to target another angle of approach. Building off the previous points, many of our pylon signs are also internally illuminated, giving your brand all the benefits of cabinet or channel letters without the need to drill into your building.
To learn more and get a free quote on any custom commercial sign, you can:
Bullough, J. (2017). Factors affecting sign visibility, conspicuity, and legibility: Review and annotated bibliography. Interdisciplinary Journal of Signage and Wayfinding, 1(2), 2-25.
Zhou, S., Yin, Y., Yu, T., Stupple, E., & Luo, J. (2018). Exploring the experience of novelty when viewing creative adverts: An ERP study. Frontiers in Psychology, 9, 471.
Dr. Adam Summers
Bishop Joseph Bowens
Amy Tyson guevara
Erick Satchell II
Sam Palm (Palmtree)