Jul 20,2020
Considering a facelift for your pylon sign? Today’s post explains when and why you need a pylon sign face replacement, and how to get a free quote from our pylon sign experts in Baltimore, MD.
Read on for full details or call 410-877-6011 to speak directly with a pylon sign replacement expert in Baltimore, Maryland.
Pylon signs provide tremendous visibility, capable of generating thousands of impressions each day. But depending on the state of your pylon sign face, that business blessing might turn out to be more of a curse…
Research by the Interdisciplinary Journal of Signage and Wayfinding states that one of the primary functions of pylon signs, and of business signs in general, is to provide “inferential cues and basis for thin-slice judgements about the brands they represent” (Kellaris & Machleit, 2016, p. 1). The term “thin-slice” refers to the tiny window of time or sliver of information on which the judgment is based.
So what happens when dated, faded, or broken pylon signs form the basis of that thin-slice judgement? Nothing good. Multiple studies say so:
So what’s the bottom-line takeaway? Pylon sign upkeep is essential for building brand authority, and it’s the key to making quality first impressions.
Whether you need to update your logos and graphics, replace a timeworn sign face, or upgrade the entire pylon sign structure, Baltimore Signs & Graphics is up to the task.
We specialize in the removal of old pylon sign faces and the installation of new digitally printed and laminated acrylic panels. Order your new pylon sign face in any custom shape or color, with any corner style or hole placement. Our color-matching specialists ensure seamless continuity between brand materials, while our in-house creative team can bring any logo or graphic-design vision to life.
Call 410-877-6011 or visit the Baltimore Signs & Graphics website to get a free quote on your pylon sign face replacement today.
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