Inner Banner

Blog

Research Review: Are Floor Graphics Effective For In-Store Advertising?

Apr 25,2022

Research Review: Are Floor Graphics Effective For In-Store Advertising?

Step into almost any business in Baltimore, MD, and you’ll find one of the most cost-effective in-store advertising tools lurking right under your nose—or under your feet, to be more precise.

Today’s post reviews research on the incredible cost-effectiveness of floor graphic advertising, then explains how to get a free quote on any custom floor graphics order in Baltimore, MD.

Read on to learn more, or call (410)-877-6011 to speak directly with a floor graphic designer near you.

Research Review: Are Floor Graphics Effective For In-Store Advertising?

If you’re looking to bolster your in-store advertising system, floor graphics are a fantastic option, offering:

  • Tremendous cost-effectiveness, generating hundreds of daily impressions for months or even years, depending on the vinyl grade and amount of foot traffic.
  • Limitless design potential, thanks to the talents of our in-house graphics team and the power of our HP 365 Latex printer, which we call the Cadillac of printers due to its unparalleled color, performance, and eco-friendly capabilities.
  • Speedy setup, with fast production time, quick-and-easy installation, and no permits required for temporary in-store floor graphics in Baltimore, MD.
  • Footprint-free display, so you can bolster your in-store or trade show booth sign system without eating up any precious floor space.

Additionally, multiple studies have proven the effectiveness of floor graphics in retail settings, including:

  • One study by the Center for Advanced Retail & Technology found that floor graphics boosted product sales by a whopping 17.2%. They also increased the number of shoppers who lingered in product sale areas by 280%!
  • One study by the Point of Purchase Advertising Institute found that 64% of in-store shoppers stopped to engage with product displays when floor graphics were present.
  • One study by the Interdisciplinary Journal of Signage and Wayfinding found that in-store shoppers were more compliant with hand washing, social distancing, and masking when these policies were promoted with custom floor graphics.
  • A 2008 article by Dr. Joseph King, titled “The Psychology of the Floor,” hypothesized that floor graphics were so cost-effective as in-store advertisements because people are hard-wired to “periodically reorient themselves by looking down at the floor,” where your sales messages await!

Order Custom Floor Graphics In Baltimore, MD: Get A Free Quote

Baltimore Signs and Graphics is a trusted, full-service provider of custom floor graphics for businesses throughout Baltimore, MD and all of the surrounding areas, including the communities of:

  • Rossville
  • South Gate
  • Mays Chapel
  • Overlea
  • Perry Hall
  • Rosedale
  • Brooklyn Park, and beyond

Not a Maryland local? Not a problem! As members of the Signworld business alliance, we’re proud to extend our services all across the country via remote design consultations and nationwide shipping.

To begin your custom order, you can:

What Our Customers Say

Locations Served

Have a question or want to know more?

Call Us

410-877-6011

Ready to Get Started?

GET A QUOTE

Keep in Touch

Facebook Linkedin
Baltimore Signs and Graphics Logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.