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Research Review: Are Floor Graphics Effective For In-Store Advertising?

Apr 25,2022

Research Review: Are Floor Graphics Effective For In-Store Advertising?

Step into almost any business in Baltimore, MD, and you’ll find one of the most cost-effective in-store advertising tools lurking right under your nose—or under your feet, to be more precise.

Today’s post reviews research on the incredible cost-effectiveness of floor graphic advertising, then explains how to get a free quote on any custom floor graphics order in Baltimore, MD.

Read on to learn more, or call (410)-877-6011 to speak directly with a floor graphic designer near you.

Research Review: Are Floor Graphics Effective For In-Store Advertising?

If you’re looking to bolster your in-store advertising system, floor graphics are a fantastic option, offering:

  • Tremendous cost-effectiveness, generating hundreds of daily impressions for months or even years, depending on the vinyl grade and amount of foot traffic.
  • Limitless design potential, thanks to the talents of our in-house graphics team and the power of our HP 365 Latex printer, which we call the Cadillac of printers due to its unparalleled color, performance, and eco-friendly capabilities.
  • Speedy setup, with fast production time, quick-and-easy installation, and no permits required for temporary in-store floor graphics in Baltimore, MD.
  • Footprint-free display, so you can bolster your in-store or trade show booth sign system without eating up any precious floor space.

Additionally, multiple studies have proven the effectiveness of floor graphics in retail settings, including:

  • One study by the Center for Advanced Retail & Technology found that floor graphics boosted product sales by a whopping 17.2%. They also increased the number of shoppers who lingered in product sale areas by 280%!
  • One study by the Point of Purchase Advertising Institute found that 64% of in-store shoppers stopped to engage with product displays when floor graphics were present.
  • One study by the Interdisciplinary Journal of Signage and Wayfinding found that in-store shoppers were more compliant with hand washing, social distancing, and masking when these policies were promoted with custom floor graphics.
  • A 2008 article by Dr. Joseph King, titled “The Psychology of the Floor,” hypothesized that floor graphics were so cost-effective as in-store advertisements because people are hard-wired to “periodically reorient themselves by looking down at the floor,” where your sales messages await!

Order Custom Floor Graphics In Baltimore, MD: Get A Free Quote

Baltimore Signs and Graphics is a trusted, full-service provider of custom floor graphics for businesses throughout Baltimore, MD and all of the surrounding areas, including the communities of:

  • Rossville
  • South Gate
  • Mays Chapel
  • Overlea
  • Perry Hall
  • Rosedale
  • Brooklyn Park, and beyond

Not a Maryland local? Not a problem! As members of the Signworld business alliance, we’re proud to extend our services all across the country via remote design consultations and nationwide shipping.

To begin your custom order, you can:

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