Even the best outdoor sign designs won’t generate a penny without proper placement, but don’t worry—our outdoor sign experts are standing by to help you select the perfect spot.
At Baltimore Signs and Graphics, every order includes full support with outdoor sign placement and installation, so you’re guaranteed great results on your outdoor sign order, even without a background in advertising.
Read on to learn 4 simple rules we use to make outdoor signs more conspicuous, or call (410)-877-6011 to speak directly with an outdoor sign specialist in Baltimore, MD.
1. Seek low levels of visual clutter. In a 2020 report by the Interdisciplinary Journal of Signage and Wayfinding, research lead Joanna McNeish found that sign clutter “has the effect of increasing the cognitive load on consumers.” What’s more, when confronted by crowded signscapes, the majority of viewers chose to tune them out, dismissing entire “clusters” of signage rather than making the effort to wade through the mess of messages.
Accordingly, if you want your outdoor signs to stand out and be seen, it’s a good idea to select a location free from visual clutter. Sometimes, this can be as simple as mounting your sign a few feet higher, lifting it out of a line of crowded messaging. This tip should also inform the overall design of your sign system, so that you don’t make the mistake of creating ineffective sign clusters. As always, if you need help with this step, our outdoor sign experts are standing by!
2. Optimize your sign angle. People see things most clearly when they’re placed directly in front of them and angled in their direction. Every inch your outdoor sign moves up, down, or to the side of this ideal position reduces the number of impressions you make, as does every angle of rotation you make away from your target audiences’ field of view.
No matter where your business is located or how it’s built, we can help you find the perfect display angle for optimal outdoor sign performance. Check out this recent project for the Local Oyster, for example, where our team created a double-sided projecting sign to create perfect display angles for pedestrians approaching from either direction.
3. Avoid unwanted seasonal obstructions. Nobody is going to take advantage of your exciting sales promotion if your sign is blocked, but maintaining line of sight year-round is often easier said than done. Avoiding traffic poles and street lights is easy enough, but don’t forget about impermanent obstructions, too. In Baltimore, where snow piles up in the winter, and foliage waxes and wanes through the year, many outdoor sign buyers end up with an unwanted “off-season” because they did not approach site selection with an all-seasons perspective.
4. Crank up the contrast. Just as your outdoor sign design should be full of internal contrast (e.g. bright letters on dark substrate or vice versa), so too must outdoor sign placement emphasize external contrast. That is, your outdoor sign should be placed somewhere where it stands out from its surroundings, rather than blending in with brickwork or getting lost in a sea of similar signage.
Baltimore Signs & Graphics has helped numerous businesses maximize returns on their advertising investments with professional outdoor sign placement, and we can do the same for you.
Call (410)-877-6011 or fill out our online contact form to request a callback from outdoor sign experts in Baltimore, MD.
McNeish, J. E. (2020). Retail signage during the COVID-19 pandemic. Interdisciplinary Journal of Signage and Wayfinding, 4(2), 67-89.
Dr. Adam Summers
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