Today’s post reviews research on the benefits of space-saving floor graphics for in-store wayfinding, advertising, and branding, then explains why so many Baltimore businesses choose our team when it’s time to place their orders.
Read on to learn more, or call (410)-877-6011 to speak directly with our floor graphics experts.
In one study, titled “Impacts of Store Crowding on Shopping Behavior and Store Image,” researchers Lee at al. (2011) found that spatial crowding is bad for business, which can take some indoor sign products off the table for business owners operating out of small retail spaces.
Busy aisle displays, intrusive signage, and low ceiling heights were negatively correlated with a wide range of buyer behaviors, including time spent in the store, impulse buying, and aisle table buying.
But all businesses need indoor signs to direct customers, promote products, and share important information. So how can you create impactful sign systems without the clutter?
Floor graphics are the answer, giving you the ability to transform empty floor space into immersive in-store billboards that can enforce COVID-19 safety protocols, promote products and services, and create branded space, without eating up a single square foot of your floor space.
Equally effective in semi-permanent and temporary applications, they’re a mainstay in the advertising arsenals of trade show exhibitors and business owners operating out of small retail spaces, and they really work. In fact, according to one study by the Point of Purchase Advertising Institute, nearly two-thirds (64%) of shoppers stopped to consider products when floor graphics were present.
Unlike ceiling-mounted hanging signs, the other space-saving option, floor graphics are easy to install, suitable for temporary displays (e.g. trade shows), and require no working-at-heights to mount or maintain. And they’re much more affordable, too!
But that’s not all. Floor graphics have two more unique benefits over other sign types: novel display contexts and low visual competition.
First, let’s discuss the benefits of floor graphics’ novel placement. In short, people typically don’t expect to find signage underfoot; signage is usually placed at eye level or higher. As a result, when most people encounter floor graphics, they pay them a little extra attention—this is the power of novel display contexts, and it’s the same reason why vehicle wraps and graphics perform so strongly out on the road.
Second, since most signage is installed around eye level, floor graphics typically enjoy relatively low amounts of visual clutter and competition, which makes them more engaging to in-store audiences.
If you want to reap these benefits for your business or trade show booth, Baltimore Signs & Graphics can help!
You can’t go wrong with quality floor graphics, but in order to reap the benefits of “space-saving” signs, you need to find the right shop. True floor graphic professionals will offer:
We built our floor graphics shop with these qualities in mind, and we invested in the best floor graphics manufacturing equipment on the market, including the HP Latex 365, AKA the Cadillac of Printers, which offers:
To learn more about our process, access our expansive floor graphics catalog, and get a free quote or product recommendation from our team, call (410)-877-6011 or fill out our online contact form.
Lee, S. Y., Kim, J. O., & Li, J. G. (2011). Impacts of store crowding on shopping behavior and store image. Journal of Asian Architecture and Building Engineering, 10(1), 133-140.
Dr. Adam Summers
Bishop Joseph Bowens
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Erick Satchell II
Sam Palm (Palmtree)