Stop wasting time on subpar sign products. Today’s post explains how to find the perfect sign products in Baltimore, MD, no matter your business or budget. Call 410-877-6011 for a free sign consultation.
Every business is different, but everyone has a budget. Lay yours out upfront to avoid wasting any research time on sign products that cost more than you intend to spend.
Fortunately, you don’t need a big budget to get big results—even a single vehicle graphic on an intra-city vehicle can generate 16 million impressions in a year, according to research by the American Trucking Association.
Whether you’re looking for affordable sign products or the best sign system money can buy, Baltimore Signs and Graphics can help. We discuss your budget upfront during the initial sign consultation, then work within it, recommending sign products that will get the job done without breaking the bank. We offer a large selection full of budget-friendly sign products, and all customers get full access to the collective sign catalog of the Signworld business alliance, comprising more than 330+ companies across the country.
Before you start shopping, it’s important to identify your target audience and tailor your signage to their preferences.
“The effectiveness of internet advertising, as well as advertising in the traditional media, is largely determined by proper targeting,” states a seminal study published in the Business Management and Education journal.
Advertising theorists define target audiences in terms of geographic, demographic, and psychographic characteristics, but we don’t need to delve so deep. A basic understanding of your target audience’s likes, dislikes, and viewing habits goes a long way.
For instance, you might be more inclined to invest in digital sign products if you sell to millennials or Gen Z (“Digital natives” do love their screens!). And for local advertising, knowing the relative speed and angle of your readers will help you select sign products with the right font size, height, and color to guarantee legibility.
If you need help identifying your target audience’s sign preferences, give our team a call at 410-877-6011.
Whether you’re working with a 10’x10’ trade show booth or a huge storefront area, you want to make the most of the space you’ve got. There are plenty of different options for you to consider, including:
If you need help deciding whether “less is more” or “bigger is better,” we offer site surveys as part of our free sign product consultations. Our sign design experts will help you identify the best locations and advertising opportunities, then give you a free quote on sign products that fit your budget.
Call 410-877-6011 or visit the Baltimore Signs and Graphics website to book a free sign consultation and get a quote on any custom sign products.
Sam Palm (Palmtree)
Irvin and Deborah Herling