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Budget-Friendly Lobby Sign Solutions: Low-Cost With No Compromise

Jan 20,2023

Lobby signs are one of your most valuable on-premise marketing assets, providing:

  • Better brand impressions, presenting your audience with high-quality images, interesting designs, and compelling messages to foster better quality perceptions and thin-slice judgements (Kellaris & Machleit, 2016)
  • Better customer experiences, making it easy for guests to confirm they’re in the right place and find their next point of contact, be it a receptionist or digital sign-in station
  • Better brand recall, leveraging the power of multimodal marketing by using graphics and text in combination to make your message/service easier to remember in times of need

But don’t confuse high value with high cost—while premium lobby signs are worth the extra expense, there are plenty of budget-friendly options out there that provide many of the same benefits for a fraction of the price.

And don’t mistake low cost for low quality, either—as you’ll see, each of these economical lobby sign options look great and last for years.

Read on to review a few budget-friendly lobby sign solutions we recently installed for Maryland businesses, or call (410)-877-6011 to speak directly with a lobby sign specialist near you.

3 Budget-Friendly Lobby Sign Solutions In Baltimore, MD

1.   Vinyl Lobby Signs / Wall Graphics

Not all lobby signs need to be of the hanging panel variety.

Using vinyl wall graphics or wraps as lobby signage is a great alternative to traditional sign panels, allowing you to create authoritative, supersized messaging and immersive “branded space” on a budget. Customization is easy, thanks to the efficiencies of our digital design process and the support of our talented design team, and our large format printer can bring any graphics or images to life in stunning 1200 dpi resolution.

Just check out this wall graphic we recently put together for the team at JES Foundation Repair:

Budget-Friendly Lobby Sign Solutions: Low-Cost with No Compromise

2.   Frosted Vinyl On Acrylic

If you’re looking to create an upscale lobby sign without an upscale price, frosted vinyl is a fantastic option, giving you all the aesthetic appeal of etched glass without the weight, material costs or tricky tooling. In other words, frosted vinyl isn’t just cheaper than etched glass; its lightweight properties and versatility open up many more possibilities for customization and mounting, too.

Our frosted vinyl can be applied on just about any flat, nonporous surface, although it is commonly paired with acrylic to hammer home the etched glass effect.

Here’s two recent lobby sign projects where frosted vinyl shined:

Budget-Friendly Lobby Sign Solutions: Low-Cost with No CompromiseBudget-Friendly Lobby Sign Solutions: Low-Cost with No Compromise

3.   Digital Lobby Signs

Thus far, we’ve looked exclusively at lobby sign solutions for individual businesses. But what if you need a lobby sign for a large office or business plaza with multiple tenants?

Don’t worry—we’ve got you covered.

Our digital directories cost a bit more than vinyl signs up front, but they provide serious long-term savings, making it easy to modify your signs when new tenants join in or existing renters decide to rebrand. In fact, it only takes a few clicks and keystrokes.

These digital lobby signs also have much higher content capacities, allowing you to display long lists of businesses in scrolling fashion, rather than having to crowd your lobby space with multiple signs.

As with all of our digital signs, these lobby sign options are competitively priced and extremely energy-efficient, using LED technology that is both long-lasting and very affordable to run around the clock.

Here’s one such digital lobby sign we recently installed for an upscale office building in Timonium, Maryland:

Budget-Friendly Lobby Sign Solutions: Low-Cost with No CompromiseBudget-Friendly Lobby Sign Solutions: Low-Cost with No Compromise

Get A Free Quote On Budget-friendly Lobby Signs In Baltimore, MD

To browse our full catalog of budget-friendly lobby signs, and get a free quote on any custom sign, you can:


Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

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