Today’s post reviews research from the Journal of Business-to-Business Marketing that highlights how you can increase business-to-business (B2B) sales by partnering with sign companies in Baltimore, MD.
Read on or call (410)-877-6011 to speak directly with our team.
Over the next few months, Baltimore is hosting a number of exciting trade exhibitions, including:
As Baltimore reopens, business-to-business (B2B) sales at trade shows will play an important part in helping our economy recover, and you can increase your odds of success by partnering with our sign company in Baltimore, MD.
But don’t take our word for it—the value of collaborating with local sign companies is borne out by research from the Journal of Business-to-Business Marketing.
“Trade show success rests on attracting attendees to an exhibitor’s booth because buyer preferences and business relationships are formed and nurtured in that space,” state researchers Peter Bloch et al. (2019, p. 2). “The design of a booth plays an important role in attracting visitors and providing a positive business atmosphere.”
Of course, not all designs are created equal. While studying attendees responses to different booth designs, the research team found:
If you want to enhance your B2B sales performance at the next big trade show, get in touch with our sign company in Baltimore, MD. We are well-versed in the science and psychology of sign design, and we’ve helped countless exhibitors boost their trade show ROI with stunning designs backed by real research.
Call (410)-877-6011 or visit the Baltimore Signs and Graphics website to start your free consultation with our team.
Bishop Joseph Bowens
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