Reviewing findings from a seminal FedEx marketing study, today’s post highlights 3 ways standout channel letter signs contribute to sales for businesses in Baltimore, MD.
Read on or call (410)-877-6011 to speak directly with a channel letter sign specialist in Baltimore, Maryland.
“There’s no question attention-grabbing signage has the power to pick up new customers and get business moving,” said Randy Scarborough, vice president of Marketing for FedEx Office, in a widely cited research report. “And effective signage is not limited to the front door.”
Indeed, “effective signage” encompasses everything from in-store materials to car clings, posters, banners, and, of course, your channel letter signs, those marquee marketing materials illuminating your brand name (and maybe your logo) for all to see.
But, you may be wondering, how exactly do channel letter signs “get business moving”?
Here’s what the FedEx report had to say:
The booming growth of online sales, particularly during COVID-19, has cast a long shadow over a surprising fact: consumers spend significantly more when shopping in-store than they do online. A recent First Insight Report found that 71% of all shoppers surveyed spent $50 or more when shopping in-store, compared to only 54% of respondents willing to spend $50 or more online.
Accordingly, it’s in your best interest to maximize the number of walk-ins visiting your business on a daily basis. And that’s exactly what channel letter signs can do.
In the FedEx study, more than three-quarters (76%) of American consumers indicated that they had entered a store that they had never visited before, and did not intend to visit, purely because of attractive signage. Additionally, nearly seven-in-ten (68%) have actually purchased a product or service because signage caught their eye.
When it comes to catching eyes and attracting walk-ins, channel letter signs are simply unrivaled. Not only are they big, bold, and frequently illuminated, but their elevated position makes them both hard to miss and impossible to ignore.
More than two-thirds (68%) of consumers “believe a store’s signage is reflective of the quality of its products or services.” With channel letter signs being the number-one choice of beloved national franchises and Fortune-500 companies alike, it’s little wonder that so many Baltimore businesses follow suit. If you want to impress your audience, channel letter signs can’t be beat.
“A small business’ sign can also be an influential word-of-mouth marketing tool,” states the FedEx report. In fact, three out of four consumers said that they recently told someone about a local business based simply on its signage.
To hammer home this point, take another look at this Baltimore storefront and ask yourself: What sign stands out more? What’s worth talking about?
Without a doubt, it’s the channel letter sign, with its richer color palette, dynamic kicking-karateka, and more prominent placement, not the simple KARATE window sign.
If you want to get people talking about your business, we can help!
To book a channel letter sign consultation and get a free quote, call (410)-877-6011 or visit the Baltimore Signs and Graphics website.
Bishop Joseph Bowens
Amy Tyson guevara
Erick Satchell II
Sam Palm (Palmtree)
Irvin and Deborah Herling