
Sep 03,2021
Reviewing findings from a seminal FedEx marketing study, today’s post highlights 3 ways standout channel letter signs contribute to sales for businesses in Baltimore, MD.
Read on or call (410)-877-6011 to speak directly with a channel letter sign specialist in Baltimore, Maryland.
“There’s no question attention-grabbing signage has the power to pick up new customers and get business moving,” said Randy Scarborough, vice president of Marketing for FedEx Office, in a widely cited research report. “And effective signage is not limited to the front door.”
Indeed, “effective signage” encompasses everything from in-store materials to car clings, posters, banners, and, of course, your channel letter signs, those marquee marketing materials illuminating your brand name (and maybe your logo) for all to see.
But, you may be wondering, how exactly do channel letter signs “get business moving”?
Here’s what the FedEx report had to say:
The booming growth of online sales, particularly during COVID-19, has cast a long shadow over a surprising fact: consumers spend significantly more when shopping in-store than they do online. A recent First Insight Report found that 71% of all shoppers surveyed spent $50 or more when shopping in-store, compared to only 54% of respondents willing to spend $50 or more online.
Accordingly, it’s in your best interest to maximize the number of walk-ins visiting your business on a daily basis. And that’s exactly what channel letter signs can do.
In the FedEx study, more than three-quarters (76%) of American consumers indicated that they had entered a store that they had never visited before, and did not intend to visit, purely because of attractive signage. Additionally, nearly seven-in-ten (68%) have actually purchased a product or service because signage caught their eye.
When it comes to catching eyes and attracting walk-ins, channel letter signs are simply unrivaled. Not only are they big, bold, and frequently illuminated, but their elevated position makes them both hard to miss and impossible to ignore.
More than two-thirds (68%) of consumers “believe a store’s signage is reflective of the quality of its products or services.” With channel letter signs being the number-one choice of beloved national franchises and Fortune-500 companies alike, it’s little wonder that so many Baltimore businesses follow suit. If you want to impress your audience, channel letter signs can’t be beat.
“A small business’ sign can also be an influential word-of-mouth marketing tool,” states the FedEx report. In fact, three out of four consumers said that they recently told someone about a local business based simply on its signage.
To hammer home this point, take another look at this Baltimore storefront and ask yourself: What sign stands out more? What’s worth talking about?
Without a doubt, it’s the channel letter sign, with its richer color palette, dynamic kicking-karateka, and more prominent placement, not the simple KARATE window sign.
If you want to get people talking about your business, we can help!
To book a channel letter sign consultation and get a free quote, call (410)-877-6011 or visit the Baltimore Signs and Graphics website.
Nardine Assaad
May, 2023
Bishop Joseph Bowens
Apr, 2023
Arnaud Timamo
Mar, 2023
Amy Tyson guevara
Feb, 2023
Community Housing
Feb, 2023
Travis Baird
Feb, 2023
LN Rv4fun
Dec, 2022
Tanya Johnson
Dec, 2022
Erick Satchell II
Nov, 2022
Jennifer Gamble
Nov, 2022
Roxanne VanPelt
Oct, 2022
themetri
Sep, 2022
Ben Colbert
Sep, 2022
Napoleon Portillo
Aug, 2022
Tobias Greiff
Jul, 2022
Alex Garcia
Jul, 2022
Italo Liberatore
Jun, 2022
Bradford Webster
Jun, 2022
Thelma Paine
May, 2022
Gregory Ham
Apr, 2022
Joyce Brown
Apr, 2022
Damion DeSantis
Apr, 2022
Norma Rosario
Mar, 2022
Vince Piscopo
Mar, 2022
Dre
Mar, 2022
Todd Evans
Jan, 2022
Kris Konstruction
Jan, 2022
Ryan Duff
Nov, 2021
Gina Brown
Oct, 2021
Sherrie Snowden
Oct, 2021
Garrick Good
Oct, 2021
Keith Tobin
Oct, 2021
Sam Palm (Palmtree)
Sep, 2021
Jennifer Yun
Sep, 2021
Abby Becker
Aug, 2021
Audreanna Pegram
Aug, 2021
Cindy Ferrier
Aug, 2021
Joseph Zappacosta
Aug, 2021
Chigoz N
Aug, 2021
Christy Lee
Jun, 2021
Alex Kelly
Jun, 2021
Shena Jefferson
Jun, 2021
Sam Frank
Jun, 2021
glenn shaefer
Jun, 2020
Terrye Moore
May, 2021
Irvin and Deborah Herling
May, 2021
Juvix White
May, 2021
Ashley Owings
May, 2021