If you’re thinking about buying directory signs for your business in Baltimore, today’s post is for you. Read on for an overview of some of the biggest business benefits of installing directory signs.
Smoothing out the wayfinding process is imperative for any business. In the commercial and office world, poor wayfinding systems could result in lost sales or customers. But directory signs are also used commonly in hospitals and health care facilities, where wayfinding success can literally be the difference between life and death. Wayfinding is even important for non-commercial, non-medical uses, as multi-unit residential building tenants need to know they can order deliveries without it turning into a huge ordeal.
Directory signs are a no-nonsense wayfinding solution. The moment your visitors enter the premises, they’ll see the directory board with clear information about where to find your room or business. Working together with other signage as part of a complete wayfinding system, they’ll be directed to their exact destination without delay, which puts potential customers and clients in a much better mood to hear your sales pitch!
Making a good first impression is critical when meeting new customers, pitching to potential clients, or conducting interviews. With directory signs in place, the first thing your potential customer, client, or hiree sees is modern, professional signage. This effectively “primes” them for a positive first impression, putting the visitor at ease and encouraging them to positively frame whatever comes next. This phenomenon is best understood by looking at the opposite extreme–for instance, walking into a dirty and dilapidated building lobby and spending 10 minutes trying to find where you’re supposed to go–then imagining how that might negatively frame the ensuing meeting.
Baltimore Signs and Graphics directory signs can also be customized however you choose. This allows business owners to create branded directory signs that take the idea of “priming” for positive first impressions one step further.
If you own a commercial or office building with multiple business tenants, directory signs are a must. Directory signs immediately create a clean aesthetic and sense of professionalism that primes visitors for a positive first impression before they’ve even entered the business they’re seeking. Directory signs also make it much easier for deliveries to reach the correct destination, which can otherwise become a cause for headaches and tenant-landlord tensions. Finally, directory signs help business tenants get to know their neighbors, which helps create a sense of “community’ that can improve communication and building safety.
With Baltimore Signs and Graphics, adding or subtracting business tenants from your directory signs is simple. Once you’ve got the main board in place, it’s just a matter of ordering new replaceable inserts. No installation skills are required–you just slip the existing insert out and slide the new one in its place.
Since the day we opened our doors for business, Baltimore Signs and Graphics has proudly delivered quality directory signs throughout Baltimore, White Marsh, and the surrounding areas. And we can do the same for your business.
Call 410-877-6011 or fill out the contact form on our website to speak with a directory sign expert and get a 100% free quote.
Sam Palm (Palmtree)
Irvin and Deborah Herling