Vehicle Fleet Rebranding: Unlock Targeted Marketing Solutions In Baltimore, MD

Vehicle fleet rebranding is one of the most cost-effective ways to enhance the reach and returns of your targeted marketing campaigns.

Today’s post reviews research on fleet wrap effectiveness, spotlights untapped opportunities for targeted marketing, and explains how to book a free vehicle fleet rebranding quote and consultation in Baltimore, Maryland.

Unlock Targeted Marketing Solutions With Vehicle Fleet Rebranding

If you’re looking to increase the reach and returns of your mobile billboards, vehicle fleet rebranding presents some unique and highly cost-effective opportunities for targeted marketing.

The general marketing value of vehicle wraps has already been borne out by numerous studies, including:

• A meta-analysis of wrap marketing surveys by the Journal of Scientific & Engineering Research, which found that the average wrapped vehicle yields “over 100 thousands views per month” outside of metropolitan areas (p. 1430).
• A study of fleet wrap effectiveness commissioned by 3M manufacturers, which indicated that nearly two-thirds (64%) of survey respondents noticed fleet wraps on the road, and more than 95% developed favorable impressions of the brand being advertised as a result.
• A seminal study by the American Trucking Association, which concluded that nearly one third (29%) of all fleet wrap impressions influence buyer decisions

Clearly, the value of mobile billboards for scattershot marketing is not in question. However, according to one report in the latest edition of the Interdisciplinary Journal of Signage and Wayfinding, fleet wraps remain criminally underrated as tools for targeted marketing.

That’s surprising, considering how easy it is to unlock targeted marketing solutions by changing your fleet wraps and/or routes. For example, you might:

• Drive your refreshed fleet wraps past the University of Maryland to get your ad in front of postsecondary students and budding professionals
• Drive your new mobile billboard past the Greenmount Senior Center to target the 55+ demographic with specialty products
• Tour through the BWI Business District to boost brand recognition and market B2B services with rebranded wraps

And with the help of our in-house wrap and graphic specialists, vehicle fleet rebranding is fast and easy, so you can roll out new seasonal copy, limited time promotional materials, and niche campaigns as needed.

We handle everything in-house, which means you can take your fleet vehicle rebranding project from creative ideation to final installation fast, working with a single point of contact, rather than trying to assemble and manage a team comprising multiple shops and specialists.

And if you’re looking to build on existing wraps, or spot-treat damaged areas, we can help you get the perfect color match. But don’t take our word for it—check out this recent repair to a ServPro fleet vehicle:

                        Can you spot the repair? Another perfect color match!

Call 410-877-6011 or visit our website to view more finished projects and get a free quote on vehicle fleet rebranding.