When trying to get the word out about products and services, Baltimore businesses face stiff competition. As consumers, we’re exposed to thousands of marketing messages everyday, in newspapers and magazines, on billboards and bus wraps, and fighting for our attention online.
If you want your brand message to cut through the clutter, you’ll need a strategic visual marketing system, and our sign fabricators can help!
Read on to learn a few simple ways we help Baltimore business owners upgrade their visual marketing systems for better advertising returns, or call (410)-877-6011 to schedule a free consultation with our sign fabricators in Baltimore, MD.
In Visual Marketing: From Attention to Action, visual marketing is defined as “the strategic utilization of visual signs and symbols to deliver desirable and/or useful messages and experiences to consumers” (Wedel & Pieters, 2007).
Put simply, it’s about using eye-catching signs, images, and dynamic displays to communicate messages, sell products and services, and convey quality at-a-glance.
Radio ads and word-of-mouth are both great for business, but visual marketing reigns supreme in the advertising arena, because:
If you want to unlock these benefits for your business, our sign fabricators are standing by. These are just a few of the ways we’ve helped local businesses create eye-catching visual marketing systems this year:
1. Add depth and put your brand name in lights with channel letter signs
Check out this channel letter sign project our sign fabricators recently completed for Bray & Em Boutique in Bel Air, MD:
By day, these three-dimensional letters leap out from the surrounding two-dimensional signscape, complementing the building’s architecture and using the substrate to create conspicuous black-on-white contrast. The overall design is clean, sleek, and modern, which perfectly represents the boutique brand identity and conveys quality at-a-glance.
By night, the Bray & Em Boutique lights up their brand image with a crisp blue-white halo effect that makes their brand message both highly impressive and highly legible from long distances.
2. Target multiple angles of approach with custom dual-sided signage
Even the most eye-catching and impressive visual marketing systems won’t get you optimal results if you aren’t targeting every viewing angle. Without dual-sided signage in your on-premise signage system, you leave visual marketing blind spots that could reduce your total number of daily impressions by 50% or more.
Fortunately, there are plenty of tools at your disposal, whether you choose a quick-and-affordable A-frame sign or a more sophisticated dual-sided monument sign, like this one we recently built for Gateway Condominiums in Columbia, MD.
3. Go big on a budget with sign fabricators in Baltimore, MD
In visual marketing, size matters; in fact, sign size is one of the 5 Factors of Sign Visibility identified by the International Sign Association.
If you want to supersize your marketing message without a supersized bill, ask our sign fabricators about vinyl graphics. Printed in stunning high-resolution on high-quality vinyl, they are eye-catching and impressive, and they give you the option to transform any empty window pane, wall panel, ceiling space or floor tile into a large visual marketing display.
To learn more ways we can enhance your visual marketing system and help your brand stand out from the crowd, call (410)-877-6011 or fill out our online contact form.
Wedel, M., & Pieters, R. (Eds.). (2007). Visual marketing: From attention to action. Psychology Press.
Bishop Joseph Bowens
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Erick Satchell II
Sam Palm (Palmtree)