Truck Wrap Research Review: Connect With Commuters In Baltimore, MD

Today’s post reviews research on the effectiveness of truck wrap advertising for engaging Baltimore audiences on their daily work commute. Read on or call (410)-877-6011 to speak directly with a truck wrap specialist in Baltimore, MD.

Connect With Commuters: Truck Wraps Unlock Unique Vehicle Marketing Opportunities

“In 2019, the duration of the average one-way commute in the United States increased to a new high of 27.6 minutes,” write researchers Charlynn Burd et al. (2021) as part of a new Census study, titled Travel Time to Work in the United States. 2019 also brought about another landmark figure for commuters, as it was the first year that a record-high 9.8% of respondents reported one-way commutes of at least 1 hour.

While the 2020 COVID-19 pandemic certainly disrupted daily commutes, with many people forced to work from home or close indefinitely, Baltimore is slowly getting back to normal, and as the roads fill up again, opportunities abound for high-impact, low-cost truck wrap advertising.

But don’t take our word for it—the power of truck wrap advertising is borne out by several studies on commuters’ cognitive responses to vehicle marketing. For instance, one report by the Journal of Communication Theory and Research found:

• Almost 85% of work commuters are primary “household purchase decision-makers,” as well as the consumers “most likely to engage with advertising messaging,” making them the ideal target audience for your marketing messages (p. 2).
• Within the out-of-home (OOH) advertising category, truck wraps offered the highest reach of any medium, with 78% of commuters noting truck wraps in an average work week
• Respondents typically recalled visual cues, colors, and branding elements of truck wrap advertising, reinforcing previous research by the American Trucking Association, which found that 96% of drivers noticed truck wraps
• Of nearly 400 participants, more than half (56%) indicated that they “regularly” noted truck wrap advertising, while more than a third (38.6%) said they “always” noticed such marketing materials.

Create Custom Truck Wrap Advertisements In Baltimore, MD

Ready to get your brand message in front of Baltimore’s daily commuters? Our truck wrap specialists are standing by to help.

Whether you’re looking for a proven template, a flawless reproduction of your existing brand materials, or a completely new design, our truck wrap experts are up to the task. We offer all the most popular truck wrap options, from full fleet wrap services to single-vehicle lettering, numbering, decals, and graphics, and we can work with almost any vehicle type.

We also offer truck wrap repairs, maintenance, and removal service—whatever you need to get your brand message on the road.

                        Can you spot the repair on this truck wrap?

To see more truck wrap results, check out our online Gallery page, or call (410)-877-6011 to speak directly with a truck wrap specialist in Baltimore, MD.