Planning to take part in one of Baltimore’s exciting trade show exhibitions this year? If you want to make the most of this opportunity, you’ll need an attractive trade show display, and Baltimore Signs & Graphics can help.
Today’s post highlights the importance of effective trade show displays for successful B2B sales, information exchange, and international market penetration, then explains how we make it easy to create immersive, eye-catching displays that convert passersby into paying customers.
Read on to learn more, or call (410)-877-6011 to schedule a consultation now.
In their 2020 study, titled “Effects of Exhibitors’ Trade Show Participation on Market Performance,” Kim et al. (2020) described trade shows as a “powerful new growth engine.”
In fact, according to Kim et al. (2020), up to 90% of attendees go to trade shows to find new products, services, vendors, or sales agents.
But trade shows aren’t just a place for sales—they’re also “a place for market development and information exchange,” giving innovators a place to come together to share ideas, pool resources, and dream up the next big thing.
Regardless, whether you want to boost B2B sales or connect with other industry players, it all relies on you being seen. In other words, if your trade show display isn’t drawing eyes, Maryland’s “growth engines” won’t take you anywhere.
For this reason, the International Journal of Sales, Retailing & Marketing says trade show displays are “an irreplaceable communication and marketing tool for small and medium-sized enterprises” (Garvic, 2018).
If you want people to take notice of your offerings and ideas, your trade show display should be:
Building a trade show display that checks all these boxes can be tough for beginners, but the Baltimore Signs & Graphics team is here to help!
Baltimore Signs & Graphics has helped numerous local businesses take advantage of local “growth engines” with stunning custom trade show displays and 5-star customer service, and we can do the same for you.
Our local sign shop carries all of the most popular trade show display products, including:
All products come with practically limitless creative potential, thanks to our wide selection of trade show sign materials and finishes, and the capabilities of our HP 365 Latex Printer, also known as the Cadillac of printers.
And no matter what you choose, you’ll have the full support of our in-house design team, so you can effortlessly bridge the gap between vision and execution, with no design background required.
To schedule a consultation and get a free quote on a custom trade show display, you can:
Gavrić, T. (2018). SALES EFFECTIVENESS OF DOMESTIC AND INTERNATIONAL TRADE SHOWS-FROM THE PERSPECTIVE OF FURNITURE MANUFACTURERS IN BOSNIA AND HERZEGOVINA. International Journal of Sales, Retailing & Marketing, 7(2).
Kim, B. S., Kim, K. B., Park, C., & Lee, J. (2020). Effects of Exhibitors’ Trade Show Participation on market performance: longitudinal research. Asia Pacific Journal of Tourism Research, 25(12), 1343-1358.
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