Today’s post reviews research on the role indoor signs play in improving the customer experience, driving impulse buys, and building brand authority.
Read on to learn how to design your indoor sign system, or call (410)-877-6011 to speak directly with an indoor sign specialist in Baltimore, MD.
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Hoffman, A. P. (2011). Effect of signage and suggestive selling on sales of healthy food options in a university setting. Southern Illinois University at Carbondale.
Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).
Nordfält, J., Grewal, D., Roggeveen, A. L., & Hill, K. M. (2014). Insights from in-store marketing experiments. In Shopper marketing and the role of in-store marketing. Emerald Group Publishing Limited.
Sam Palm (Palmtree)
Irvin and Deborah Herling