The Role Of Indoor Signs: Upgrade Your “Silent Salespeople” In Baltimore, MD

Today’s post reviews research on the role indoor signs play in improving the customer experience, driving impulse buys, and building brand authority.

Read on to learn how to design your indoor sign system, or call (410)-877-6011 to speak directly with an indoor sign specialist in Baltimore, MD.

The Role Of Indoor Signs For Businesses In Baltimore, MD

• Indoor signs boost brand authority—In a 2016 report by the Interdisciplinary Journal of Signage and Wayfinding, researchers observed that consumers used indoor signs as “inferential cues” to form value judgments about your business (Kellaris & Machleit, 2016). If your indoor signs are outdated, poorly manufactured, or poorly maintained, negative perceptions are more likely to form, whereas modern, high-quality indoor signs facilitate high-quality impressions.

• Indoor signs enhance product awareness—Supporting indoor signs’ characterization as “silent salespeople,” research by Southern Illinois University at Carbondale found indoor signs greatly increased awareness of targeted health products, which boosted dwell time in aisles displaying these products, and ultimately increased sales (Hoffman, 2011).
• Indoor signs influence buyer behavior—In an intriguing study by Emerald Group Publishing, researchers found that even a simple arrow-shaped floor graphic pointing in the direction of targeted merchandise “significantly affected customers’ movement patterns,” with more people choosing to consider and purchase promoted products when an indoor sign was present (Nordfält et al., 2014).
• Indoor signs improve the customer experience—Whereas some advertisements can be perceived as annoying and intrusive, indoor signs are always a welcome sight that improves the customer experience, helping guests orient themselves, locate exits and amenities, and spot exciting deals.

Upgrade Your Silent Salespeople: Order Indoor Signs In Baltimore, MD

To enhance your indoor sign system and reap all of the rewards reported in the research, get in touch with our team. It’s easy—you can:

• Call (401)-877-6011
• Email sales@baltimoresignsandgraphics.com
• Fill out our online contact form

As Baltimore’s leading provider of indoor sign solutions, and one of Maryland’s only true one-stop shop, we’re proud to offer everything you need under one roof, including:

• A comprehensive catalog of indoor sign options, including ADA signs, floor graphics, retail signs, bar signs, point of purchase signs, safety signs, and more.
• An in-house indoor sign graphics department, so you can create bespoke graphics, logos, and marketing messages that attract eyes, build authority, and convert.
• A high-tech indoor sign manufacturing space, packed with cutting-edge equipment, including the HP 365 Latex printer, known as the Cadillac of printers to sign insiders.
• Installation expertise and sign code support, so you’re guaranteed a great display in a strategic, high-performance location, and never at risk of sign code violations or permitting delays.

Whenever you’re ready to upgrade your silent salespeople, our indoor sign experts are here to help.

References

Hoffman, A. P. (2011). Effect of signage and suggestive selling on sales of healthy food options in a university setting. Southern Illinois University at Carbondale.

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

Nordfält, J., Grewal, D., Roggeveen, A. L., & Hill, K. M. (2014). Insights from in-store marketing experiments. In Shopper marketing and the role of in-store marketing. Emerald Group Publishing Limited.