Today’s post runs down two quick and easy tips to help Baltimore exhibitors create better trade show sign displays that stand out and get more engagement. Read on to start exhibiting like the pros!
Modern digital signage is becoming tremendously popular among exhibitors due to its ability to display highly engaging video, audio, and photo content.
Now leading Baltimore exhibitors are discovering the benefits of creating “digital synergy” between their social media/website content and trade show signs. Since digital signage can be used to display company websites and social media feeds, owners are now able to get exponentially greater marketing value from the same advertising materials.
By displaying your social media and website content with digital signage in your trade show booth, you get all the benefits of digital sign engagements along with the added perks of familiarizing viewers with your online assets. This greatly increases online engagement, encouraging booth visitors to connect with you using these platforms, and lets you stretch your marketing budget a little further.
Two of the greatest enemies of trade show foot traffic are clutter and congestion. While first-time trade show exhibitor instincts often say the more the merrier, overdoing your trade show sign displays can do more harm than good.
These are just a few of the problems posed by clutter and congestion:
Fortunately, avoiding these congestion problems is simple as thinning out your trade show sign displays–or combining multiple elements to create the same effect without all the clutter. Contact a Baltimore Signs and Graphics team member to discuss some options for combining multiple signs, reducing sign redundancies, and integrating multiple sign mediums into a sleek and cohesive system.
If you’ve ever been to the Baltimore Retail Show, Baltimore Summer Expo, or any other great Maryland exhibition, chances are you’ve seen our trade show sign displays in action. That’s because Baltimore Signs and Graphics has proudly served trade show exhibitors across Baltimore, White Marsh, and the surrounding areas since day-one. And we can help you too!
Call 410-877-6011 or fill out the contact form on our website to speak with a trade show sign display expert and get a 100% free quote.
Erick Satchell II
Sam Palm (Palmtree)
Irvin and Deborah Herling