Today’s post reviews some basics principles of graphic design theory to help you build better signs for your business in Baltimore, MD. Read on or call (410)-877-6011 to speak directly with a graphic design specialist in Baltimore.
Just as you prefer the text you’re reading now to be organized into neat columns, with consistent line spacing and sentences aligned to the left, so too your audience responds best to signs that follow their own internal rules (e.g. all elements center-aligned).
For example, you can just imagine how strange this monument sign design might look if the floral graphic element was left-aligned, while the CHERRYWOOD logo stayed in the center.
If something seems off with your graphic design, start by checking the alignment!
2. Create a clear visual hierarchy. When you have multiple visual elements working together in a design, it’s critical that you create a clear visual hierarchy. In other words, you must be sure to give extra weight to your most important message, whether that’s your brand name or the details of a limited time offer. The primary message will depend on your sign type and marketing goals (e.g. main building signage will make the brand name most prominent, while indoor branded wayfinding signs will emphasize the directions being given), but this rule always stands.
This branded informational sign for Amazon creates a clear visual hierarchy, emphasizing its large, central message over the Amazon brand name.
This graphic design exemplifies the principles of contrast, using white text on black, red text on white, and even creating contrast between the typography.
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To book a free consultation with our graphic design specialists, you can:
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