Few other signs dictate the quality of the customer experience like building directories. With so much at stake, it’s important to get right. To that end, today’s post shares 4 critical design considerations for effective building directory signs.
Read on or call 410-877-6011 to speak directly with a building directory sign specialist.
First and foremost, you’ll need to figure out the overall size of your building directory sign. It’s important that you do this early, not only for budgeting purposes, but also since the sign size will determine the size and placement of your typeface and graphics.
If you have a size in mind, great! If not, start by specifying your target audience.
For instance, if the majority of your visitors will be seeing your signage from the road, you need to ensure that the text is large and legible from a distance, which means your sign will also need to be a bit bigger. The International Sign Association recommends designing signs with letters a minimum of one-inch (1″) tall for every twenty-five feet (25′) of distance, and when we account for white space, we can use this formula to figure out the perfect building directory sign size.
On the other hand, if you’re looking for a walk-up building directory sign, it’s much easier to get away with smaller signage.
Of course, the size of your building directory sign will also be partly determined by the number of business owners, medical professionals, or tenants in your building.
All things considered, it’s a tricky equation, but one that our Maryland sign team can calculate with confidence. Don’t wait to figure out your sizing specifications—call 410-877-6011 to start a free consultation and we’ll recommend some different options for your needs and budget.
When it comes to material options, Maryland building directory sign buyers are spoiled for choice. We can fabricate building directory signs using a variety of materials, including acrylic, aluminum, vinyl, PVC, and more. Each of these options can be customized to your liking, using different colors and finishes to enhance your brand identity and convey specific characteristics about your company (e.g. glass-like acrylic to create an air of sophistication; brushed aluminium for a clean, industrial, or futuristic aesthetic; or simulated wood grain to add warmth).
Call 410-877-6011 to learn more about the pros, cons, and costs of each material option.
Because tenants and business offices come and go, the best building directory signs are typically made with flexibility in mind. Accordingly, it’s often a good idea to look for building directory sign options designed for easy nameplate swaps. If flexibility is foremost on your building directory sign wishlist, digital directory signs might be a good option, since they’re endlessly customizable.
As we hinted above, traditional building directory signs aren’t your only option. Digital building directory signs are an engaging and cost-effective alternative, giving property owners more flexibility when updating tenant information, and opening up a bevy of newfound functionality, from real-time updates to streaming video.
To learn more about how our digital building directory signs stack up to traditional name-plate signs, call 410-877-6011.
Call 410-877-6011 or visit the Baltimore Signs & Graphics website to begin your free consultation and get a same-day quote on a custom building directory sign order.
Bishop Joseph Bowens
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Erick Satchell II
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