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3 Ways To Tell It’s Time For A Lobby Sign Makeover

Jun 17,2022

3 Ways to Tell It’s Time for a Lobby Sign Makeover

Think it might be time for a lobby sign makeover? Read on to learn 3 telltales, or call (410)-877-6011 to schedule a free lobby sign consultation in Baltimore, Maryland.

How To Tell You Need A Lobby Sign Makeover

1.   Your Current Lobby Sign Design Doesn’t Fit Your Rebrand.

Lobby signs are our silent brand ambassadors—owners know it and studies show it. For example, in one study cited by the Journal of Signage and Wayfinding, survey results from over 100,000 consumer questionnaires showed (Kellaris & Machleit, 2016, p. 1):

  • 5% of shoppers regularly make quality assumptions about businesses based on their signage;
  • 7% of shoppers agree that signage “conveys the personality or character of the business.”

In short, your lobby sign ought to reflect your brand; so if you’re changing your brand’s character, offerings, or marketing approach, your lobby sign needs to change, too.

And with Baltimore Signs & Graphics, it’s easy. We’ve helped numerous businesses create custom lobby signs to convey their character at-a-glance, and we can do the same for you.

For example, take this recent lobby sign project completed for wealth management firm Hunter Brooks Capital. The client was looking for a design that could convey their brand’s offerings, character, and approach, and they came to us for help. After collaborating back-and-forth with some renderings, a final design was selected, with a gold logo and lettering on a polished black acrylic background, finished with a laminated vinyl graphic over each letter. The end result screams luxury, precision, and authority all at once—everything you want from a wealth management firm!

3 Ways to Tell It’s Time for a Lobby Sign Makeover

You can find more lobby sign rebranding results on our gallery page.

2.   Your Current Lobby Sign Is Too Small (Or Your New Office Is Big)

Maybe you bought your current lobby sign on a smaller budget, or you’ve since moved into a larger office space that makes your old sign appear small. Whatever the case may be, your lobby sign isn’t big enough for your growing business, and you’re looking to expand. Look no further—we have one of Baltimore’s biggest selections of large-sized lobby signs, all of which can be customized to fit your office space and budget.

3.   Your Customers Need Extra Help Entering The Customer Service Workflow

The first step in any customer service workflow is the input—that is, connecting with any guests or customers who walk through the door, so they can move to the next step in the customer experience, whether that’s signing in, placing an order, or walking to the conference room for a meeting.

Lobby signs get visitors into your customer service workflow fast, “signposting” points of contact for potential customers, new hires, and delivery personnel in need of direction. For this reason, when you walk into an office building, you’ll often find the receptionist seated right near the lobby sign. Even when that’s not the case, lobby signs serve another wayfinding function as identification signs, telling your guests they’ve come to the right place.

If your guests are often found wandering around the lobby looking lost, or you feel you aren’t getting as many walk-ins as you should be, a lobby sign makeover might be the answer!

Get A Free Quote On A Custom Lobby Sign In Baltimore, MD

Call (410)-877-6011 or fill out our online contact form to schedule a free consultation with our lobby sign specialists in Baltimore, MD.

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