Ever considered unlocking the power of “mobile billboards” for your branding?
Today’s post reviews the research on vehicle branding to highlight the top-3 reasons Baltimore businesses are investing in wraps and graphics in 2020.
Did you know that a single intra-city truck’s vehicle branding can generate up to 16 million visual impressions in a year? It’s true!
When you consider the low cost of a single vehicle wrap or graphic, the cost-effectiveness of vehicle branding is difficult to deny.
In a recent study by the 3M Graphics Market Center, the value of fleet graphics for vehicle branding really stood out. Here’s how vehicle wraps and graphics stacked up against other popular media assets in terms of cost per thousand impressions after 3+ months of research:
In other words, using vehicle wraps and graphics are nearly 50x more cost-effective than television advertising.
Generating boatloads of impressions is always a good thing, but it’s even better when you can target specific audiences. In fact, when it comes to advertising impressions, quality is almost always better than quantity.
For instance, if your model is built entirely on business-to-business transactions, why would you waste time and effort to put your message in front of people that don’t own businesses? In this case, even a single impression with a business owner is going to be more valuable than 1000 impressions with members of the general public.
Quality also beats quantity in a big way when it comes time to set your marketing budget. Everyone wants to spend less and make more, and targeted advertising is the “secret” answer.
Unlike with static outdoor signage, targeting specific audiences with your vehicle branding and advertising efforts is as simple as changing your route to work. For example, instead of driving through the suburbs or speeding down the highway tomorrow morning, take a detour through your town’s central business district. It’s easy to optimize routes and messages to target any specific demographic groups.
In the same 3M study cited earlier, researchers found:
You’d be hard pressed to find other media assets that engage viewers like that. Maybe it’s because commuters caught in traffic have little else to do but read the vehicle branding boxing them in on all sides? Whatever the reason, people are paying attention!
Call 410-877-6011 or fill out the contact form on our website to speak with a vehicle branding expert and get a 100% free quote!
Sam Palm (Palmtree)
Irvin and Deborah Herling