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Get Better Marketing Results With Sign Designers In Baltimore, MD

Jun 07,2021

Get Better Marketing Results with Sign Designers in Baltimore, MD

Want better marketing results with your signage? Today’s post explains how our pro sign designers can help you attract new customers, boost branding, and increase impulse sales.

Read on or call 410-877-6011 to speak directly with our sign designers in Baltimore, MD.

When Choosing Sign Designers For Your Business, The Stakes Are High

According to the Sign Research Foundation, signage is “your business’s #1 marketing tool, capable of:

a)    Attracting New Customers

According to the Sign Research Foundation website, approximately 85% of your customers will live or work within a five-mile radius, and quality signage gives you the best chances of reaching these local audiences.

These claims are borne out in two studies by the International Sign Association, titled Consumer Perceptions of Signage and Economics Value of On-Premise Signage, which state:

  • Quality sign designers can increase sales by double digits—a 16% increase in weekly sales was reported for one business that sought qualified sign designers to combine a major building sign modification with two additional minor changes.
  • Quality sign designers can attract more drive-by buyers—Over the course of a four year study, more than half (54%) of shoppers reported having driven by and failed to find a business because the signs were either too small or unclear.
  • Quality sign designers can help you reach new customers—33% of shoppers reported having been drawn into unfamiliar stores based on the quality of their signage.

b)    Branding Your business

In Consumer Perceptions of Signage and Economics Value of On-Premise Signage, researchers determined:

  • Sign designers improve local perceptions about your business—34% of North American shoppers associate sign designs with store and product quality
  • Sign designers help you influence in-store behaviors—29% of North American shoppers make store choices based on the information communicated through signs
  • Sign designs enhance brand authority—5% of shoppers (four-year study average) indicated that they had used signage as the basis for quality assumptions about local businesses

c)    Creating Impulse Sales

In a seminal study measuring the impact sign designers had on sales, researchers at a BestBuy location determined that about 17% of the customer base had not intended to stop-and-shop, but only did so because of appealing signage.

Whether you’re looking to attract new customers, brand your business, create more impulse sales, our professional sign designers can help!

How To Find High-Quality Sign Designers In Baltimore, MD

Baltimore businesses couldn’t have it any easier! By partnering with our local sign shop, you get full access to a multidisciplinary team of sign designers, printing specialists, and installation experts, capable of taking your project from start to finish, fast, without ever compromising on quality.

Whether you have a clear creative vision or no idea where you start, our sign designers make the collaborative process fun, easy, and rewarding, and we always get great results! But don’t take our word for it—check out our online Gallery or follow us on Facebook to see some of our most recent finished projects.

To book a free consultation with our sign designers in Baltimore, MD, call 410-877-6011, or request a quote online.

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