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Explore Custom Truck Graphics: An Economical Alternative To Truck Wraps

Feb 24,2023

Custom Truck Graphics Take Your Advertising Dollar Further

Truck wraps are already one of the most cost-effective marketing tools on the planet, with a single wrapped vehicle capable of generating:

  • Millions of monthly impressions—one study by the American Trucking Association tracked over 16-million visual impressions from a single year of truck wrap advertising
  • Overwhelmingly positive impressions of the advertiser—one study by the RYP & Becker Group found that 98% of audiences exposed to truck wraps “thought the ad created a positive image of the advertiser.”
  • Powerful synergy between marketing materials—one study by the Outdoor Advertising Association of America found that the use of truck graphics and wraps increased online and print advertising ROI by 40% and 14%, respectively

But custom truck graphics are even more cost-effective, giving owners all of the same promotional power of full wraps for a fraction of the cost. Plus they offer some unique advantages that full wraps can’t match.

If you’re looking for a more economical (and arguably more versatile) vehicular marketing solution for your small business or corporate fleet, custom truck graphics might be the perfect fit, and our experts are standing by to answer any questions you might have.

Read on to learn more about a few of the unique advantages custom truck graphics offer over full wraps, or call (410)-877-6011 to speak directly with a custom truck graphic expert in Baltimore, MD.

The Advantages Of Custom Truck Graphics Over Full Wraps

1. Custom truck graphics are much more economical. Compared to full wraps, custom truck graphics cover less of your vehicle, which means they use less material and require less installation work, so it only makes sense that they would cost less, too. In practice, this means you can transform your entire fleet into billboards on wheels for about the same price you’d pay to fully wrap one or two, without a noticeable drop-off in promotional power.

Explore Custom Truck Graphics: An Economical Alternative to Truck WrapsExplore Custom Truck Graphics: An Economical Alternative to Truck Wraps

You don’t need a full wrap to create a larger-than-life mobile billboard!

2. Custom truck graphics print and install faster than full wraps. Compared to full wraps, custom truck graphics take much less time to print, install, remove, and replace, which makes them ideal for last-minute mobile marketing missions.

3. Custom truck graphics are much more modular. Though it is possible to design every custom truck graphic like its own self-contained sign, complete with a logo, brand name, promotional message, and contact number, this is not the only approach. Many owners choose to design each custom truck graphic as its own graphic element (e.g. one custom truck graphic for your brand name, another for the logo, and another for accent lines or calls-to-action). This allows them to combine multiple graphics together to create the same impact as a full wrap, while enjoying superior modularity and marketing agility, with the ability to mix, match, combine, or update specific elements of their design without having to remove everything and start fresh. This is an excellent strategy for businesses who frequently update their messaging.

Get A Free Quote On Custom Truck Graphics In Baltimore, MD

Explore Custom Truck Graphics: An Economical Alternative to Truck Wraps

Baltimore Signs & Graphics is your one-stop shop for custom truck graphics, offering a wide range of styles, vinyl grades, and eye-catching finishes under one roof. Whatever you choose, you’ll have the full support of our in-house experts, so you’re guaranteed smooth design, flawless installation, and easy access to maintenance and repair solutions.

To learn more about the unique benefits of custom truck graphics and get a free quote on any order, you can:

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