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5 Signs It’s Time To Invest In Fleet Rebranding

Dec 24,2020

5 Signs It’s Time To Invest In Fleet Rebranding

Fleet rebranding is one of the best ways to promote business changes and new product releases. Today’s post highlights the value of fleet rebranding and explains how to tell it’s time to invest in new wraps.

Read on or call 410-877-6011 to speak directly with a fleet rebranding specialist in Baltimore, MD.

Fleet Rebranding 101

What is fleet rebranding, and why is it so popular for business owners in Baltimore, Maryland?

The School of Economics and Management defines rebranding as “the creation of a new name, term, symbol, design, or combination with the intention of developing a differentiated position in the mind of stakeholders and competitors.”

For our purposes, that means changing your fleet vehicle wraps to develop a “differentiated position”—in other words, a new brand identity—that appeals to Maryland audiences in exciting new ways.

Rebranding an entire fleet of vehicles might sound like a huge undertaking, reserved only for desperate situations, but it’s much quicker, easier, and more common than you’d think. Indeed, the Journal of Business Research calls it “an increasingly common practice” used by organizations to “adapt to the rapid pace of changes to the macro and micro business environment.” And when you choose our fleet rebranding services, you’re guaranteed a smooth experience and great results, on-time and under-budget.

5 Signs It’s Time To Invest In Fleet Rebranding In Baltimore, MD

These are just a few of the signs your business could benefit from fleet rebranding:

  1. Your business culture has evolved. Fleet graphics should convey your brand’s character and value propositions, so any change in company culture needs to be reflected by your wrap. For instance, if your business recently shifted from a B2C focus to a B2B model, it’s time to rebrand. Likewise, if you’re a residential pest control company that just added a commercial division, it’s time for change.
  2. You’re rolling out new products or services. If you aren’t promoting your new products or services on your fleet graphics, which 3M dubbed the most cost-effective advertising medium in a media asset-value comparison, you’re losing out on hundreds of thousands of impressions every month.
  3. Your vehicle graphics are strictly informational. Identification is not advertising. If your graphics amount to little more than your name, phone number, and logo, you’re not making the most of this powerful marketing medium. It might be time for an upgrade.
  4. You need to set yourself apart from the competition. If local competitors have emerged using similar colors, fonts, or logos, change your fleet graphics to distinguish your vehicles from theirs and ensure all your branding efforts benefit only

  5. Your fleet graphics have seen better days. If your fleet wraps look a little worse for wear, you need to act fast before low-quality graphics produce low-quality valuations of your brand. Whether you need a repair or replacement, our team can help.

Get A Free Quote On Fleet Rebranding Services In Baltimore, MD

Call 410-877-6011 or visit the Baltimore Signs & Graphics website to begin your free consultation and get a same-day quote on fleet rebranding services.

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