
Dec 24,2020
Fleet rebranding is one of the best ways to promote business changes and new product releases. Today’s post highlights the value of fleet rebranding and explains how to tell it’s time to invest in new wraps.
Read on or call 410-877-6011 to speak directly with a fleet rebranding specialist in Baltimore, MD.
What is fleet rebranding, and why is it so popular for business owners in Baltimore, Maryland?
The School of Economics and Management defines rebranding as “the creation of a new name, term, symbol, design, or combination with the intention of developing a differentiated position in the mind of stakeholders and competitors.”
For our purposes, that means changing your fleet vehicle wraps to develop a “differentiated position”—in other words, a new brand identity—that appeals to Maryland audiences in exciting new ways.
Rebranding an entire fleet of vehicles might sound like a huge undertaking, reserved only for desperate situations, but it’s much quicker, easier, and more common than you’d think. Indeed, the Journal of Business Research calls it “an increasingly common practice” used by organizations to “adapt to the rapid pace of changes to the macro and micro business environment.” And when you choose our fleet rebranding services, you’re guaranteed a smooth experience and great results, on-time and under-budget.
These are just a few of the signs your business could benefit from fleet rebranding:
Call 410-877-6011 or visit the Baltimore Signs & Graphics website to begin your free consultation and get a same-day quote on fleet rebranding services.
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