Trailer Wrap FAQ: Beginner’s Guide To Vehicle Marketing In Baltimore

Today’s post answers some of the most common questions beginners ask about trailer wraps, maintenance, and vehicle marketing, as provided by Google’s People Also Ask tool.

Read on or call 410-877-6011 to speak directly with a trailer wrap expert in Baltimore, MD.

Do Trailer Wraps Really Work For Business Advertising?

Yes! Several studies have highlighted the incredible cost-effectiveness of trailer wraps for business promotion:

• The Journal of Scientific & Engineering Research found that custom trailer wraps generated “over 100 thousand viewers per month” (p. 1430)
• ARD Ventures estimated the advertising power of trailer wraps at “between 30,000-70,000 daily vehicular impressions”
• 3M manufacturers report that a single intra-city trailer wrap can generate 16-million impressions per year
• The American Trucking Association found that 96% of drivers noticed trailer wraps on the road, and 98% said they created a positive image of the company

What Surfaces Are Best For Trailer Wrap Installations?

While trailer wraps work best on smooth, flat, nonporous surfaces, we work with trailers of all shapes and sizes. Concave surfaces (recesses), convex surfaces (compound curves), and riveted surfaces are all totally doable. We’ve even wrapped a “boat float!”

In terms of materials, vinyl trailer wraps adhere particularly well to steel, aluminum, glass, melamine, and PVC, and less so on low-energy surfaces (e.g. polypropylene and polyethylene), grained or textured surfaces (e.g. parts of mirrors or body trim), and acrylic paints.

We recommend installing trailer wraps only on paintwork that is in good condition. Avoid unpainted surfaces like trim and bumpers.

When in doubt, ask our team about conducting a preliminary substrate vinyl adhesion test. By applying a sample piece of vinyl and evaluating its adherence, we can determine whether your trailer wrap is feasible upfront, before wading ankle-deep into a deadend project.

How Do I Maintain My New Trailer Wraps?

Our team will provide full instructions for trailer wrap maintenance, and we also offer maintenance services for busy professionals. If you bought your trailer wrap elsewhere, follow these basic guidelines:

• Wash your trailer wrap by hand with a blend of mild car wash detergent and clean water
• Keep water temperatures between 20ºC (67ºF) to 25ºC (77ºF)
• If possible, try to reduce prolonged exposure to direct sunlight and UV rays by storing your trailer wrap in a garage, or protecting the trailer with a cover
• Always test new cleaning products and tools on a small, discreet section of your wrap before committing to the full-body wash
• Do not wash your trailer wrap for at least 4 days after installation to allow the adhesion to fully cure
• Do not use carnauba-based waxes, corrosive detergents, or solvent-based cleaners
• Do not use circular scrubbing motions of brush-type automatic car washes to clean your trailer wrap

How Much Do Custom Trailer Wraps Cost?

For a free quote on your custom trailer wrap project, call 410-877-6011 or visit the Baltimore Signs & Graphics website to schedule your 100% free consultation.