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Awaken Your Audience With Custom Truck Wraps In Baltimore, MD

Apr 20,2021

Awaken Your Audience With Custom Truck Wraps In Baltimore, MD

When you need to awaken your audience for better marketing results, few things compare to the eye-grabbing, brand-building power of custom truck wraps.

Today’s post reviews several studies showing the effectiveness of custom truck wrap advertising. Read on to review the marketing metrics or call 410-877-6011 to start a custom truck wrap consultation straight away.

Awaken Your Audience With Custom Truck Wraps In Baltimore, MD

“We present to shift the audience’s perspective,” writes Terry Gault in Awaken Your Audience. “We want to sell; we want to educate; we want to motivate.”

Though Gault was sharing best practices for presenting in front of audiences in more traditional, off-road settings, like trade shows, conference rooms, and lecture halls, his ideas translate perfectly to the world of advertising, where we also aim to sell, educate, and motivate—and we definitely want our audiences to wake up and pay attention!

There are plenty of sign solutions you can use to achieve these goals (and we’d be happy to walk you through our extensive sign catalog), but few can compare with the eye-grabbing, cost-effective, brand-building power of a custom truck wrap—let alone an entire fleet of wrapped company vehicles.

But don’t take our word for it—the power custom truck wraps have to awaken audiences is borne out by several studies, such as:

  • Market research conducted by the Transportation Advertising Council of American, published in Outdoor Advertising magazine, revealed that ad messages on custom truck wraps, termed
    “outdoor mobile billboards,” have a 97% recall rate.
  • A study of beer industry advertisements by Product Acceptance and Research (PAR) found that while respondents only recalled static billboards 43% of the time, they recalled custom truck wrap advertisements 94% of the time. Additionally, a full 80% of respondents could recall the specific advertisement displayed with the custom truck wrap.
  • In one study commissioned by the American Trucking Association, 96% of respondents said that “mobile outdoor advertisements,” such as custom truck wraps, “have more impact than a static billboard.”

Sell, Educate, Motivate: Order Any Custom Truck Wrap Design In Baltimore, MD

Whatever you envision for your custom truck wrap design, our team can bring it to life in stunning color and high resolution.

Awaken Your Audience with Custom Truck Wraps in Baltimore, MD

Awaken your audience with custom truck wraps in Baltimore, MD

At Baltimore Signs and Graphics, we offer a wide range of custom truck wraps and graphics, all of which are 100% customizable. With our selection of different vinyl grades, colors, fonts, and templates, you can mix and match to create endless combinations, even before you start working with our in-house design team.

Whether you’re looking to build an authoritative brand, or simply to express yourself on the road, you’ll find everything you need at our custom truck wrap shop.

Free Quote On Custom Trucks Wraps In Baltimore, MD

Call 410-877-6011 or visit the Baltimore Signs and Graphics website to book a free consultation and get a same-day quote on any custom truck wrap.

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