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Vinyl Lettering 101: Beginner’s Guide To Cost-Effective Business Messaging

Aug 31,2022

Vinyl Lettering 101: Beginner’s Guide To Cost-Effective Business Messaging

Vinyl lettering is one of the most versatile and cost-effective options for modern business messaging, and with BSG by your side, ordering is easy.

Read on to learn more about how we simplify the ordering process, or call (410)-877-6011 to speak directly with a vinyl lettering specialist in Baltimore, MD.

Vinyl Lettering: Cost-Effective Branding On-Premise Or On-The-Move

Creating brand awareness is key to staying ahead of the competition, and vinyl lettering is one of the most versatile and cost-effective branding tools in your arsenal.

For a fraction of the price of a full wrap or detailed graphic, vinyl lettering can instantly transform unmarked vehicles into a branded fleet of “mini billboards on wheels” (Van Eyk, 2008). In one study by the Journal of Marketing, vinyl lettering on vehicles yielded over 3000 views every hour, which means a 1-hour round-trip work commute could put your message in front of an additional 90,000 people every month, not including driving time for service calls and personal usage.

At the same time, vinyl lettering makes it easy to create effective promotions inside your store or on the premises, effectively giving you the power to transform any wall panel, window pane, or section of flooring into a small-scale billboard, only without the permitting headaches or prohibitive cost.

Whether you intend to brand on-the-premises or on-the-go, BSG makes it easy to get great results on your order. Every order is printed on premium vinyl using the HP 365 Latex printer, AKA the Cadillac of printers; we provide full support with design and installation; and we can work with any vehicle in our 3000-square foot facility.

Vinyl Lettering 101: Beginner’s Guide to Cost-Effective Business Messaging

Whether you need better branding on the road or on the waters, our vinyl lettering experts can help.

Get Full Support With Vinyl Lettering Installation In Baltimore, MD

Even premium vinyl lettering like ours will not benefit your brand without quality installation. At Baltimore Signs and Graphics, every vinyl lettering order comes with a full installation service, so you never have to worry about wrinkles, air bubbles, or damaging your sign during a DIY attempt.

However, if you must install your vinyl lettering on your own, either because you’re located outside of Baltimore, Maryland, or because your chosen sign shop does not offer installation support, use the following guidelines:

  • Find a smooth installation surface—Steer clear of spots with too much surface texture, as this will make it hard for your vinyl lettering to adhere. Smooth textures with little to no surface variation, such as glass, are ideal.
  • Avoid extreme temperatures and excess sunlight—Selecting an area that gets very hot or cold could create problems for your adhesive. Vinyl lettering can take a fair bit of sunlight, but round-the-clock UV exposure should be avoided to minimize the risks of fading. When in doubt, ask our vinyl lettering specialists.
  • Follow the standard vinyl lettering installation protocol—The exact installation method will differ depending on your vinyl lettering product. Determine whether your vinyl lettering uses the wet or dry method, then ask our vinyl lettering specialists for a step-by-step walkthrough.
  • Clean up your installation—If you notice a few small air bubbles, don’t worry. These can often be smoothed out by pushing them towards the edge of the vinyl lettering or graphic, or else by gently puncturing them with a needle, then smoothing them flat with your finger.

Get A Free Quote On Custom Vinyl Lettering In Baltimore, MD

To schedule a free consultation and get a quote on any custom vinyl lettering order, you can:


Van Eyk, R. (2008). Move your brand forward. Journal of Marketing, 2008(02), 32-33.

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